Register here for San Diego Seminar


CLAY is an evidenced-based multi-level educational program aimed at helping trainers, coaches, physical therapists, doctors, educators and any person working with child, adolescent and teen athleticism. CLAY continually strives to be the world’s authority on youth health, fitness and athletic development. 

CLAY Coaches, by the end of the process, will be able to assess, develop and prescribe programming, monitor and educate athletes from birth to young adulthood. 

CLAY Coaches will be qualified to organize and run youth fitness programming in schools, YMCAs, Boy and Girls Clubs, Youth Centers, Youth Sports Leagues, Travel Sports teams and other programs. 

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BENEFITS OF Working With a CLAY Coach

CLAY coaches set the standard in the youth-training industry. CLAY coaches have reached a level of excellence that is seen in the way they teach. The CLAY program tells athletes, parents, youth sports organizations and educational institutions that these coaches are resolute in their desire to help develop young athletes. By remaining active, CLAY coaches will continually receive the most effective teaching techniques.

There are many coaches develop young athletes void of the knowledge needed to do it properly. For some, training is a simple money grab, taking advantage of parents eager to do what they believe is best for their young athlete. For others, the passion is there. The right education isn't.

We have to understand that playing soccer in college or football in the NFL or winning an Olympic gold medal means that particular person knows how to train his body or her body at the highest levels. Attaining the pinnacle of sport, however, doesn't mean the person knows how train others to reach that same level. That sentiment triples as it relates to young athletes.

Young athletes aren't little adults. They need to be nurtured. They need foundations steeped in fundamental movement. They need to learn process of progress. They need to be developed according the their functional age. CLAY coaches understand this, and train accordingly.

Overuse injuries and injuries from non-contact musculoskeletal incidents continually rise. Understanding the physical and mental development of young athletes is one of the best ways to prevent these injuries. 



This level teaches trainers and coaches the skills needed to design and build programs that help the development of athletes from birth to young adulthood.


You’ll learn the biology and psychology of the young athlete. You’ll learn to assess young athletes and use the information to place them in developmentally-appropriate fitness programs. We will cover, in detail, the various tenets of long-term athletic development.

Our Level One seminar includes learning the: B.A.M. Zone, B.L.A.S.T. Zone, C.RE.A.C.T.I.O.N. Time, C.A.P. Zone and the M.A.P. Zone. You’ll learn to conduct “boot camp” style classes as well as small group practices for each class.

The information gained in this seminar can be used in a private setting, such as a personal training gym. It can be implemented into a community recreational program or in a scholastic setting. It can be used in a competitive club program. Any place where young minds and bodies need to be developed to move more efficiently and confidently is a place that will benefit from having members on staff with the CLAY Certification.

Coaches will be able to teach the CLAY methods upon passing the hands-on and written tests.

Check out a sample schedule of the 3-day seminar.



We’ve divided the sports world into four different athletic categories:

1. Running/Jumping               2. Throwing/Striking               3. Acrobatic/Combative                4. Dynamic Force Stabilization

There are primary, secondary, tertiary and quaternary movement aspects to all sports. When the CLAY COACH attends the Running/Jumping Course, there will be three days of covering all aspects of teaching athletes how to run and jump – with respect to their Competitive Age.

The professional will learn advanced assessments and programming germane to the specific athletic category. The seminar will be hands on in three ways: by listening, by doing and by teaching. We teach professionals, and then watch them perform.

 During an assessment, one of our 6 year olds jumped 17 inches off the ground. Yes, 17 inches!

During an assessment, one of our 6 year olds jumped 17 inches off the ground. Yes, 17 inches!

The professional will be a CLAY Head Coach upon completion the Level Two seminar and passing the hands on and written tests.



  • The percentage of children with obesity in the United States has more than tripled since the 1970s.
  • Today, about one in five school-aged children (ages 6–19) has obesity.
  • Children with obesity are at higher risk for having other chronic health conditions and diseases that impact physical health, such as asthma, sleep apnea, bone and joint problems, type 2 diabetes, and risk factors for heart disease.
  • Children with obesity are bullied and teased more than their normal weight peers,18 and are more likely to suffer from social isolation, depression, and lower self-esteem.

  • Among U.S. high school students, 41.7 percent used a computer three or more hours a day for fun outside of school work, up from 41.3 percent in 2013, and 31.1 percent in 2011.

  • Hospitalizations of children and youths with a diagnosis of obesity nearly doubled between 1999 and 2005, while total costs for children and youths with obesity-related hospitalizations increased from $125.9 million in 2001 to $237.6 million in 2005 (in 2005 dollars).


  • Young athletes are going to emergency room at a rate of 1 every 25 seconds.
  • Among children under 19, 13- to 15-year-olds accounted for the largest amount of injuries.
  • Fewer than half of sports coaches say they have a certification that teaching recognition and prevention of sports injuries. Yet, 80% of parents say they would want a coach certified in injury prevention.
  • Nearly one in five parents think it's not important for kids to take a break between playing any one sport during the year. 
  • Almost 50 percent of head injuries sustained in sports or recreational activities occur during bicycling, skateboarding, or skating incidents.

  •  More than 170,000 children ages 5 to 14 were treated in hospital emergency rooms for basketball-related injuries. ... Nearly 110,000 children ages 5 to 14 were treated in hospital emergency rooms for baseball-related injuries. Baseball also has the highest fatality rate among sports for children ages 5 to 14, with three to four children dying from baseball injuries each year. ... More than 200,000 children ages 5 to 14 were treated in hospital emergency rooms for bicycle-related injuries. ... About 65,000 children ages 14 and under were treated in hospital emergency rooms for trampoline-related injuries.



                        8-815             Dynamic Preparation – FMS (Active)

                        815-9             Speak now/Introduction/History

                        9-1030           Adolescent Assessment (Group work)


Always Learning

We love to know what our young athletes are thinking.

                        1030-12         Assessing young athletes

                        12-1                Lunch

                        1-3                  Programming/Hands-on/Group Work

                        3-330             Activities appropriate for 0-10 years old

330-530         Biology/Psychology of our youngest athletes

                       530-7            Preteen Assessment


                        DAY TWO

                        8-815            Warm-up

                        815-930       Review/Q&A

                        930-12          Assessing Pre-Teen Athletes

                        12-1                Lunch

                        1-230            Programming/Hands-on/Group Work

                        230-430         Biology/Psychology of Adolescent/Teen Development

                        430-5             Games/Activities Appropriate for Pre-Teens

                        5-7                  Teen and young adult assessment

                        DAY THREE

Explaining LTAD

Explaining LTMD

Parental education is one of the biggest tasks we have as youth coaches.

                        8-815             Warm-up

                        815-930         Review/Q&A

                        930-12           Assessing teens and young adults

                        12-1                Lunch

                        1-230             Programming/Hands-on/Group Work

                        230-4             Biology/Psychology teens and young adults

                        4-6                  Attendee's Test

                        6-7                  Q&A